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All hair dyes follow a different process, so even if you’re not new to colouring your hair, read the instructions and any guidelines beforehand to achieve the best results. With a strand test you’ll discover whether your chosen box dye achieves the expected colour result and that it won’t damage your hair. Always follow the strand test instructions, which usually involve taking two small sections of hair from different parts of the head and testing with a small amount of dye before applying to the whole head. “Sometimes it’s difficult to come to the salon every four to six weeks, or a special event comes up last-minute and clients need to camouflage their gray. This products helps lots of my clients in between salon visits,” says Hitomi Ikeda, colorist at Red Door Spa and creator of Foilyage.
Clairol Nice ’N Easy Permanent Hair Color
"It's gentle on the hair and gives you incredible lift without having to use a high-volume peroxide," he tells Byrdie. "I also use this bleach for my clients' scalps when their natural hair is light brown." We do want to stress this is NOT a DIY-friendly bleach. It can be messy, and it really takes a professional eye to make sure your hair is lightening correctly.
Best for Deep Reds
At-home hair color is affordable by definition (certainly more so than a trip to the salon), but ringing in at less than $5 per box, this kit takes the cake. Of the 41 shades, 13 are varieties of blonde, not to mention that a lot of the lighter brown shades could easily read as dark blonde, too. When it comes to coloring your strands, finding the best hair color brand to achieve your #ManeGoals is key. Just as you wouldn’t use a cleanser for dry skin on oily skin, having the right hair coloring kit is vital for achieving Pinterest-worthy locks. Luckily, you don’t have to spend hours in the drugstore debating which formula will give you the results you’re after.
Naturcolor Permanent Herbal Based Hair Color Gel
Easy to apply, fast-acting, and effective, these modern offerings are suitable even for hair color virgins. We also love that the brand gives back 1% of profits to mental health organizations that provide resources to BIPOC and LGBTQ+ youth. Bleaching can also be time-consuming and a big commitment, especially if you have naturally dark hair, which might take multiple trips to the salon to get the perfect shade. Additionally, this option doesn’t fade gradually, so monthly touch-ups are a must just like with permanent hair dye. Using a combination of ammonia and hydrogen peroxide, they penetrate through the cuticle to the follicle of the hair, permanently altering your base colour. Permanent colour will need to be touched up every few weeks to cover root regrowth.
Depending on your hair's porosity, both experts say that henna dye lasts anywhere between four to six weeks. "The more porous, the longer it will last, and as it grows out, it will also fade nicely," says Bird. "Those who henna their hair regularly find that the color builds over time, creating a more vibrant and longer-lasting color with each application." The easy-to-use, fast-acting formula offers semi-permanent coverage for up to a month—a great choice for those who want a low-maintenance hair color routine. This is a good option for people with naturally black hair wanting to cover grays or revert from previously lightened hair.
We don't love that it contains PEGs, aka synthetic petrochemicals that help dyes penetrate the hair. This at-home hair dye was formulated specifically for concealing grays. It calls on botanical pigments to deposit permanent, natural-looking color while other plant-derived ingredients nourish your scalp and strands—we're talking jojoba, coconut oil, and vitamin E, to name just a few. The color cream and developer are pretty thick, which can make them hard to mix together, but otherwise, this is a DIY-friendly kit. These vegan dyes use minerals like iron oxide to create strong, enduring colors.
L'Oreal Superior Preference Hair Color
Overall, our favorite drugstore hair dye is Clairol Natural Instincts. We love how the gentle, ammonia-free formula works in just 10 minutes and lasts up to 28 shampoos. Whether you’re an expert at hair color or are planning to dye your own hair for the first time, there are more products than ever to make at-home hair coloring a breeze. But before you break out the cape and gloves, you’ll want to make sure you’re choosing the right product for your hair. If you aren't totally ready to commit to a new hair color—or you're just looking to tone or brighten your current hue—you gotta try this color-depositing mask from Moroccanoil.
It also comes with a wishbone applicator that gives you control over where your highlights are and makes sure the space between them is even. Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs.
Bird suggests wearing gloves and old T-shirt, and says that applying a balm-like ointment around the ears and hairline will help prevent skin staining. You may also want to have paper towels and dark-colored towels at hand to quickly wipe away any accidental drips. If you want to play around with a bold shade without committing to a new hair color, this semi-permanent formula is just the thing. This color-depositing "conditioner" isn't a replacement for your regular conditioner—but it's still a stellar product.
The rich lather makes coloring your hair at home as easy as shampooing it because it spreads evenly on hard-to-reach areas like the nape of your neck. With a colorist's stamp of approval, this all-inclusive kit is a higher-end DIY option for those who want to try their hand at at-home hair color. Melanie Rud is a Chicago-based writer with 10 years of experience covering beauty. She covers all things skincare for Byrdie, from ingredients to acne advice. It’s important that you understand the different kinds of hair dyes and how each one of them works.
While it does contain PPD, blonde hair color often contains less of it, as it's more meant to lighten rather than deposit pigment. This ammonia-free, herbal-infused hair dye comes in 36 shades, including many fiery tones, from crimson and mahogany to orange and coppery blonde. The gentle formula is also fragrance-free and promises not to have a strong chemical odor.
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"Use this along the hairline to prevent hair dye from getting on your face or hairline," he says. If you have pre-lightened or naturally blonde hair, you can play around with semi-permanent color in statement hues like teal, dusty purple, or Gen-Z green. While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist. "Pro hair color works on a level and tone system that only a professional knows how to formulate properly," he explains. Finally, it’s also worth mentioning hair bleach, even though it’s technically not a dye.
The formula coats the outside of the hair shaft but won’t penetrate deeply to leave a lasting shade. So, if you’re looking to experiment with a new shade, this option will provide a pop of color for the day (or a little longer, depending on when your next shower is). Don’t expect temporary dye to dramatically lighten (or darken) your hair, or stick around until next weekend, since this product rinses out completely after shampooing. This treatment is the most affordable and lightweight of the group as it has no ammonia.
Also, the pigments might stain your hands, so make sure you wear gloves. This dermatologist-approved hair dye from Revlon is known for its efficacy. It's packed with nourishing ingredients like hemp seed oil and camellia oil that ensure vibrancy and nourishment. The formulation covers stubborn grays and gives long-lasting results for up to 6 weeks without touch-ups.
You’ll also want to consider the ingredients and whether the color is permanent, semi-permanent, or temporary. We researched at-home hair kits with formulas that are packed with nourishing ingredients, keep your hair soft and healthy, and don't cause damage. In addition, we looked for kits that are suitable for natural hair, damaged hair, and gray hair. To find the best products, we consulted hair care experts to get their tips to help you get the next best thing to a salon-quality finish at home.
This is ideal for those who want to touch up roots at home, cover grays, switch up their hair color often, or simply save money by forgoing expensive salon appointments. Sometimes, it's impossible to get to (or afford) a professional colorist, so we turn to at-home dye kits. "The only at-home hair color I would recommend for use when in a pinch is Madison Reed," says colorist Felicia Dosso.
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